1Who We Are
123m operates the online betting and casino platform accessible at 123m.bet. For the purposes of this Privacy Policy, 123m is the data controller responsible for the personal information you provide when using the platform.
This Privacy Policy applies to all registered players, visitors to 123m.bet, and anyone who contacts us through our support channels. It covers data collected through the website, any mobile version of the platform, and through communications with our support team.
If you have questions about how 123m handles your data, the primary contact point is our support team at support@123m.bet, which handles data-related enquiries alongside general support queries.
2Personal Data We Collect
The categories of personal data that 123m may collect about you, depending on how you use the platform, are as follows:
| Category |
Examples |
Required? |
| Identity Data |
Full legal name, date of birth, CNIC number, gender |
Yes – for account |
| Contact Data |
Email address, mobile phone number, mailing address |
Yes – for account |
| Financial Data |
Easypaisa/JazzCash number, bank account details (last 4 digits for Visa/MC), transaction history |
Yes – for payments |
| Verification Documents |
CNIC scan, utility bill, bank statement, wallet screenshot |
Yes – for KYC |
| Activity Data |
Bets placed, games played, stakes, session duration, login history |
Yes – operational |
| Technical Data |
IP address, device type, browser version, operating system, cookies |
Automatic |
| Communication Data |
Support chat logs, email correspondence, feedback submissions |
When you contact us |
| Responsible Gaming Data |
Deposit/loss limits set, self-exclusion requests, cooling-off periods |
When tools are used |
Financial data security: 123m does not store full card numbers, CVV codes, Easypaisa PINs, or JazzCash PINs on our own servers. All sensitive payment processing occurs through certified, encrypted payment gateway systems that are contractually bound to industry-standard security practices.
3How We Collect Your Data
123m collects personal data through the following channels:
- Direct provision: Information you enter when creating your account, completing KYC verification, making deposits or withdrawals, or contacting our support team.
- Automated collection: Technical and activity data collected automatically when you visit and interact with 123m.bet, including through cookies and server logs. See Section 6 for full cookie details.
- Payment processors: When you complete a transaction, our payment partners may pass back confirmation data including transaction reference numbers and wallet identifiers to allow us to credit your account correctly.
- Identity verification providers: When a third-party identity verification service is used during the KYC process, that provider may return a verification result and relevant data fields to 123m.
123m does not purchase personal data from data brokers or other external lists. All data we hold has been provided by you directly, collected automatically from your use of the platform, or received from a service provider used specifically to facilitate your account or transaction.
4Why We Use Your Data
Every category of data that 123m collects has a specific, defined purpose. We do not use data for purposes beyond those listed below without obtaining fresh consent from you first.
- Account creation and management: Identity and contact data are required to register, authenticate, and maintain your 123m account. Without this data, we cannot provide the service.
- Payment processing: Financial data is used to process deposits, apply bonuses, and pay out winnings. 123m uses this data to verify that payments are going to and from an account holder's own verified payment method.
- Identity verification (KYC): Regulatory requirements and responsible gaming obligations require us to verify that players are who they say they are and that they meet the minimum age requirement of 18 years.
- Fraud prevention and security: Technical data and activity data help 123m identify and investigate suspicious activity including unauthorised login attempts, suspected bonus abuse, and potential money laundering indicators.
- Customer support: Communication data is retained so that our support team can reference prior conversations, resolve disputes accurately, and provide consistent service.
- Responsible gaming: Activity data and account data are used to monitor for indicators of problem gambling behaviour and to enforce any limits or exclusions you have set on your own account.
- Service improvement: Aggregated, anonymised activity and technical data is analysed to improve platform performance, user experience, and game offerings. This analysis never involves individually identified data.
- Legal and regulatory compliance: 123m is required by applicable law and our operating licence to retain certain records and to provide them to relevant authorities on request.
Marketing Communications
123m may send you emails or push notifications about new promotions, games, or platform updates if you have opted in to marketing communications at registration or in your account settings. You can unsubscribe from marketing messages at any time through the link in any email or through your account settings. Unsubscribing from marketing does not affect transactional messages about your account, payments, or security.
5Who We Share Your Data With
123m shares personal data only where it is genuinely necessary and only with parties who are contractually bound to handle it appropriately. The categories of third parties who may receive your data are:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and our Visa/Mastercard and IBFT banking partners receive the minimum data needed to process your transactions. These providers operate their own privacy and security standards.
- Identity verification services: When completing KYC, your identity documents may be submitted to a third-party verification provider. These providers receive only the data required for the verification check and are bound by confidentiality obligations.
- Game software providers: Live dealer game providers may process certain session data in the course of operating their games on the 123m platform. These providers do not have access to your full profile or financial data.
- IT and security infrastructure providers: Cloud hosting, content delivery, and cybersecurity services that help 123m operate the platform securely. Access is restricted to what is technically necessary.
- Regulatory and law enforcement authorities: 123m will share data with competent authorities when required to do so by applicable law, court order, or regulatory direction. We will notify you if legally permitted to do so when such a request is received.
123m does not share your personal data with social media platforms, advertising networks, or any third party for commercial marketing purposes. We are not part of any data sharing consortium or industry data pool.
6Cookies and Tracking Technologies
123m uses cookies and similar technologies to make the platform work properly and to understand how it is being used. A cookie is a small text file stored on your device when you visit a website. 123m uses the following categories of cookies:
| Cookie Type |
Purpose |
Category |
| Session Cookies |
Keep you logged in during your visit and maintain your bet slip and game state |
Essential |
| Security Cookies |
Detect and prevent fraud, bot activity, and unauthorised access attempts |
Essential |
| Preference Cookies |
Remember your language setting, odds format preference, and display choices |
Essential |
| Analytics Cookies |
Anonymised data on how pages are used, which features are popular, and where errors occur |
Optional |
| Performance Cookies |
Monitor page load times and technical performance to identify improvement areas |
Optional |
Essential cookies cannot be disabled as they are required for the platform to function. Optional cookies can be managed through your browser settings. Most modern browsers allow you to block or delete cookies – your browser's help documentation will explain how to do this for your specific browser and device.
Disabling optional analytics cookies does not affect your ability to use 123m. It does mean we have less information available to improve the platform experience over time.
7How Long We Keep Your Data
123m retains personal data only for as long as it is needed for the purpose for which it was collected, or as long as required by applicable law or regulation. The general retention periods we apply are:
- Account data: Retained while your account is active. If your account is closed, core identity and contact data is retained for a period of five years from the date of closure to meet AML (anti-money laundering) and regulatory record-keeping requirements.
- Financial and transaction records: Retained for seven years from the date of each transaction, in line with standard financial record-keeping requirements.
- KYC verification documents: Retained for the same period as financial records – seven years from last transaction or account closure, whichever is later.
- Support communications: Retained for three years from the date of the last communication, or longer if the communication relates to an unresolved dispute or legal matter.
- Technical and activity logs: Standard logs retained for 13 months for security and fraud investigation purposes. Anonymised aggregated analytics data may be retained indefinitely.
- Responsible gaming records: Self-exclusion and limit records are retained for the duration of the exclusion period plus five years to prevent circumvention through re-registration.
When data reaches the end of its retention period, it is securely deleted or anonymised so that it can no longer be linked to your identity.
8How We Keep Your Data Secure
123m applies a layered security approach to protect the personal data in our systems. The key technical and organisational measures we maintain include:
- 256-bit SSL/TLS encryption on all connections between your device and 123m.bet, preventing interception of data in transit.
- Encryption at rest for sensitive data fields stored in our databases, including identity and financial data.
- Access controls that restrict internal access to personal data on a strict need-to-know basis. Staff can only access the data categories relevant to their specific role.
- Two-factor authentication for all internal staff access to production systems containing player data.
- Regular security audits and penetration testing carried out by independent specialists to identify and remediate vulnerabilities before they can be exploited.
- Incident response procedures that require 123m to investigate and respond to any data breach within defined timeframes and to notify affected users and relevant authorities where required by law.
No digital system can claim to be completely impenetrable, but 123m applies current industry best practices to make the platform as secure as reasonably achievable. If you believe your account has been compromised, contact support@123m.bet immediately so we can act quickly to protect your data.
9Your Data Rights as a 123m Player
As a player on 123m, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@123m.bet with your account email and a description of your request. We will respond within 30 days.
Right of Access
Request a complete copy of all personal data 123m holds about you, including what it is, where it came from, and who it has been shared with.
Right to Rectification
Request correction of any inaccurate personal data we hold about you. Many details can be updated directly in your account settings without needing to contact support.
Right to Erasure
Request deletion of personal data that is no longer necessary for the purpose for which it was collected. Note that data subject to regulatory retention requirements cannot be deleted before the retention period expires.
Right to Restrict Processing
Ask 123m to pause the use of your data in specific circumstances, for example while a dispute over its accuracy is being resolved.
Right to Data Portability
Request your personal data in a structured, machine-readable format so you can transfer it to another service provider if you choose to do so.
Right to Object
Object to the processing of your data for marketing purposes at any time. You can also object to processing carried out on the basis of legitimate interests, subject to 123m's legal obligations.
10Children's Privacy
123m is an adult platform. The minimum age to register and use 123m.bet is 18 years. We do not knowingly collect personal data from any person under the age of 18.
If you are a parent or guardian and have reason to believe that a person under 18 has registered an account on 123m using false age information, please contact us immediately at support@123m.bet with the relevant details. We will investigate and close the account promptly if the concern is substantiated, returning any deposited funds to the verified payment source.
123m uses technical age verification measures during registration and reserves the right to request documentary proof of age from any account holder at any time. Accounts that cannot demonstrate age compliance will be closed.
11Changes to This Privacy Policy
123m reviews and updates this Privacy Policy periodically to reflect changes in how we operate, changes in applicable law, or feedback from players. The date at the top of the page shows when it was last revised.
When we make material changes to this Policy – changes that meaningfully affect how we use your data or your rights – we will notify you by email to your registered address at least 14 days before the changes come into effect. We will also post a prominent notice on the 123m.bet homepage during the notice period.
Your continued use of 123m after the effective date of any change constitutes your acceptance of the updated Privacy Policy. If you do not accept the changes, you should close your account before the new Policy takes effect. Closing your account does not affect any data retention obligations that apply to records already created before closure.
12Contact Us and Data Complaints
For any question, request, or concern relating to how 123m handles your personal data, contact us through any of the following channels:
- Email: support@123m.bet – mark your email subject line with "Privacy Request" to ensure it reaches the right team.
- Live Chat: Available 24/7 on 123m.bet. Ask to speak with the data/privacy team for complex requests.
- FAQ: Common privacy questions are addressed at /faq.
We aim to respond to all data-related requests within 30 days. For complex requests, we may extend this to 60 days with written notification explaining the reason for the extension.
If you are not satisfied with how 123m has handled your privacy complaint after going through our internal process, you have the right to escalate to the relevant data protection authority in your jurisdiction.
